Our current and new clients will benefit from end-to-end innovation offerings that integrate applied design thinking in the fuzzy customer-facing front end, as well as middle office business processes and back office IT applications, with deep industry and digital implementation expertise at scale. The market is unsympathetic to organizations running on outmoded business architectures and outdated models. This acquisition by Cognizant reflects a new reality that Fortune 500s need to find consumer relevance, frictionless user experience, capital-light business models, industry crossovers, artificial intelligence, and scalable platforms to power them into the future. Across these and many other sectors, we’ve made our mark – a legacy of corporate imagination and applied design thinking – manifested in innovative concepts, new products, unique experiences, and business models in the cultural shifts we’ve created in client organizations and in the human-centric, future-oriented strategic perspectives we’ve provided. Over our nine-year history, Idea Couture has developed innovation processes and toolkits that work across industries, from healthcare and consumer products, to financial services and electronics. This new chapter stems from the original vision of founders Idris Mootee, Scott Friedmann, and Cheesan Chew to build a global strategic innovation and experience design firm – a new kind of company where design meets business, human science meets data science, insight meets foresight, and empathy meets economics. As future-oriented organizations with a shared purpose of helping some of the most well known clients in the world to rethink, reinvent, and humanize the future, we are excited to become a part of Cognizant Digital Works.
We are excited to announce the acquisition of Idea Couture by Cognizant, combining our world-class innovation, design, and prototyping capabilities with Cognizant’s leading technology expertise at scale.